An operator-led consulting practice for medspa owners.
Specialized in ozone therapy integration, growth, and operational discipline.
Vitality By Michelle is structured as a senior-advisory engagement — not an equipment sales program, and not a marketing agency. The work is built around the operational realities of running a medspa, with the depth of attention that strategic decisions deserve.
Three phases. One disciplined path to operational ozone.
Diagnostic
Every engagement begins with a structured operational diagnostic. We review your current service mix, patient acquisition channels, facility utilization, team capacity, and brand positioning. The diagnostic produces a written assessment covering whether ozone therapy is the right next addition for your business, at what scale, and on what timeline. If the answer is no, we say so.
- Operational readiness assessment
- Target patient profile analysis
- Service-menu fit evaluation
- Recommended integration scope and sequencing
Integration
Once direction is aligned, the engagement moves into integration. This is the active build-out phase, where ozone therapy is brought online inside your existing operation. The work covers everything from equipment selection through staff training and launch — all calibrated to fit inside your brand, your facility, and your team's bandwidth.
- Equipment sourcing and procurement coordination
- Facility installation and commissioning
- Treatment protocol development
- Staff training and certification
- Patient-facing materials and intake flow
- Pricing architecture and packaging strategy
- Launch operational playbook
Optimization
After ozone therapy is operational, the engagement shifts into the optimization phase. This is where most medspas see the largest gap closed — moving from a functioning new service to a meaningful contributor to recurring revenue. Optimization continues as an ongoing advisory relationship, structured month-to-month.
- Sales conversion analysis and coaching
- Package design and upsell pathway refinement
- Retention and rebooking behavior
- Patient acquisition campaign guidance
- Outbound sales system design (optional)
- Multi-location scaling support (when applicable)
Outbound sales systems — when organic demand needs acceleration.
For clients with significant dormant patient data, under-utilized treatment rooms, or aggressive growth targets, Vitality offers structured outbound sales systems as a separately-scoped capability. This involves building and managing remote business development teams that reactivate cold patient contacts, run targeted reactivation campaigns, and convert latent demand into booked ozone treatments and adjacent services.
This capability is not productized and is not offered to every client. It is scoped only after a diagnostic engagement is underway, and only when the practice's patient database, treatment mix, and operational readiness align with the methodology. Practices that adopt coordinated outbound systems typically see a meaningful step-change in treatment volume.
The outbound capability is discussed only after the discovery call and is scoped through a separate engagement audit.
Clarity on what Vitality is not.
- —
Not an equipment retailer.
Equipment selection is part of the engagement, but Vitality is not in the business of selling units. The work is the integration, not the box.
- —
Not a marketing agency.
Marketing strategy and campaign architecture are part of integration and optimization, but Vitality is not a fulfillment agency for ads, websites, or content production.
- —
Not a productized service.
Every engagement is scoped to the specific operator. There is no one-size template.
- —
Not a passive resource.
Engagements require active participation from the operator and their team. Practices that are not prepared to commit attention will not see results.
- —
Not for pre-launch medspas.
Vitality works with established operators. Pre-launch consulting is outside the practice's scope.
What the relationship looks like over time.
Intake & Discovery
Operator submits intake questionnaire. Vitality reviews fit. Qualified operators are invited to a 30-minute discovery call.
Diagnostic
Structured operational diagnostic. Written assessment delivered. Engagement scope agreed in writing.
Integration
Equipment sourcing, installation, protocol development, staff training, marketing positioning, and operational launch.
Optimization (Ongoing)
Ongoing month-to-month advisory relationship focused on sales throughput, retention, and revenue scaling.
The Vitality eGuide — required reading for prospective clients.
Most operators we work with read this first. A clear-eyed look at what ozone therapy integration actually requires — and what it can become inside a well-run medspa.
- • Patient demand & market positioning
- • Protocols, packaging, and pricing
- • Operational integration checklist
Begin with an intake questionnaire.
Selective engagements. Qualifying operators hear back within five business days.
Apply for Consultation